Content marketing has grown drastically over the last few years. Businesses are embracing it as a way to communicate with their audiences and build a trusting foundation that will retain their consumers. Knowing which metrics to use to measure how successful your content is, is essential. You don’t want to continually create content that your audience isn’t finding valuable. This will lead them to stop reading your blog or publications and look elsewhere for the information they seek. There are several content marketing apps to consider.

The smartest businesses use content marketing to boost their website traffic. However, a little help from time to time isn’t a bad thing. In order to fully benefit from all that content marketing has to offer, your company will need to adopt the tools and applications available to increase your site traffic.

So many marketers ask how they can get the leads they seek without blogging 24/7. Well, utilizing these apps will help you customize your content to target a specific audience, boost your content marketing efforts and allow your target audience to define your content as valuable and high quality, thus rewarding all of your efforts.

Best Content Marketing Apps to Boost your Website Traffic

Hemingway App

We all know Ernest Hemingway was known for his simple, direct, short sentences. This is what this app is based on. The app highlights words or phrases that might be wrong in your writing, categorizes them so you know exactly what is wrong, and provides you with ways to fix them.

You simply copy and paste your text into the app and an evaluation will pop up. The evaluation will group parts of your writing by color in order to make it easier for you to distinguish what needs fixing and what doesn’t. If you’re writing does need work it’ll break it up by different categories, including: hard sentences, very hard sentences, phrases, passive voice and adverbs.

The app also provides a grade level that defines which level the writing you submitted qualifies as. While you may think that a college level grade is good, you should know that your entire audience needs to understand what you are saying as fast as possible so a lower level grade is what you should aim for. If your audience can read your content and know exactly what you’re talking about then your content marketing efforts will benefit tremendously.

Canva

No matter who your audience is you can bet that they’re visual beings. They find images attractive and use images as an incentive for reading your content. However, if you’re not a professional designer, Canva is a great way to create custom images. The tool easily allows you to select from an array of categories like social media, Twitter post or infographic among others. These categories automatically create an image in size proportions appropriate for specific platforms. Once you select a category you are directed to the customization page, this is where the magic happens.

You can choose from a variety of layouts and backgrounds, add shapes, text and images to your content all in a matter of minutes. Your image will look professional and campaign-ready and can be downloaded in a few seconds. Canva offers a variety of free and low-cost options to fit your budget with images costing only as much as $1.

Because the brain processes images 60,000 times faster than text, adding a will crafted, professional image to your blog post will increase the chances of your page being seen, read and shared.

Buffer

Social media is a must for every single marketer, but you’re well aware of that. In order to master social media marketing while remaining efficient you’ll need a tool that’ll optimize your results. In comes Buffer. With Buffer, you can connect multiple Twitter, Facebook, Google+ and LinkedIn accounts to your dashboard. You can schedule posts with targeted, set times that Buffer generates based on times your audience is online. This makes it much easier to increase your engagement levels and get your content seen.

Generating more traffic to your blog or website is always a goal with content marketing. There are a ton of tools that can help you achieve this goal. These tools stand out as the best of the best on the market right now. Just keep in mind in to increase your traffic you need the right content to go along with these apps. Make sure you are creating quality, informative content your audience wants to see. Combine that with these apps for optimal success.


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DigitalLagos News Staff
Web video production company. Working as filmmakers, editors/post-production and creative consultants.




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