How can you keep your video strategy fresh and relevant?

The easiest way to get noticed in the world of content clutter is through video. However, the video strategy, just like any other marketing strategy, needs to be revisited and refreshed every once in a while.

The benefits of video marketing are enormous. With it you can surely grab your audience’s attention in 6 to 8 second, which is all you have online. Additionally, you can achieve better rankings in search results, as well as better results on social media if you are using video as a part of your marketing strategy.

Video requires more resources than any other content, however, you can recycle it and get shorter videos, infographics, blog posts, and many other kinds of content from it.

With 72% of people who would rather watch a video to learn about a product or service than read a blog post and 76% of marketers who stated how video strategy helped them increase their revenue, there is no reason you should not be investing in this type of content.

As you can see, the benefits of video should not be overlooked, but, if you keep refreshing your video marketing strategy from time to time, you will be able to achieve even better results. Continue reading to find out how you can refresh your video strategy in just four easy steps.

  • Revisiting the Buyer Persona

    Before making any changes to your video marketing strategy, you should dig deeper into your audience insights. Are your current demographic matching your buyer persona? If they are – well done!

    However, if you see discrepancies between those two we advise you to revisit your buyer personas and do more research on them. Find out their pain points and how they consume their content, then match your strategy to their needs.

  • Adjusting Topics and Formats

    Before making any changes to your video marketing strategy, you should dig deeper into your audience insights. Are your current demographic matching your buyer persona? If they are – well done!
    After you have done the research on your buyer personas, and figured out what they are looking for, you should start implementing that knowledge.

    If your ideal buyer consumes videos on the go, try creating shorter videos that can be watched without the sound. If you received many questions on how to use a certain product or service, record an explanatory video. Additionally, you could show all the benefits of your products or services in a form of a video series.

  • Sharing and Promoting

    It is not easy getting large online exposure organically. Every kind of content needs promoting, so does the video. Look into where you are spending money for online promotion. If certain channels are not bringing you any value, move your budget to other mediums.

    Share and crosspost your content through all your channels. Adapt it to each network, so it matches their ideal requirements.

    Additionally, you should consider working with influencers to get your video content in front of as many people as possible. Keep in mind that the influencers should be within your niche, and popular amongst the people who represent your buyer persona.

  • Measuring, Rinsing and Repeating

    Tracking your results is the key to creating a successful video marketing strategy. Before you start making any changes, you should take a deeper look into the analytics of your existing posts. This way, you can get a clear picture of what kind of videos resonate best with your audience. Continue producing the content that works well, and experiment with new things. Keep tracking the results of your experiments, and you will soon figure out which kind of videos are the best for your business.


Refreshing of your video marketing strategy is a process, but it should not be neglected. You should create a detailed video marketing plan every year, and have it reviewed quarterly. Schedule reviews each time you notice your efforts are showing bad results.

Video marketing takes more time and funding compared to some other strategies. However, it is now the most effective online marketing tool.

Our clients have seen transformative success with our video marketing services. Thus, if you are unsure where to start, contact our team and start refreshing your video marketing strategy today.

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