When it comes to the best performing content on the internet, video content takes the crown. People enjoy video content as they scroll and search through seas of text and content. Video allows for creative visual engagement with your audience, while also making the content feel more personal and real. Tech titans and social media platforms are all gearing towards accommodating a world full of video. If you haven’t made video content a strong part of your social media marketing strategy, you are already behind.

YouTube is no longer the only reliable platform for publishing video content. Companies like Snapchat, Facebook, Instagram and Twitter have followed suit with their launching of video-based platforms for their users. Each platform offers its own style of video posting, and when considering video in your marketing strategy it’s important to have a solid understanding of each one. Here are a few examples of how to use video in your marketing strategy.

Explore Snapchat

The app that shines as the “fastest way to share a moment” also pioneered the video marketing space of short clips that ‘disappear’ within a limited amount of time. This introduced a new style of video marketing when it came to a brand’s social media marketing strategy. Quick, short videos which you can stream together into short “stories” help convey messages to your audience in unique and creative ways. Snapchat offers a variety of filters, stickers and other decorative and interactive features to layer over the footage you upload from your smartphone. Brands can utilize geo-tagging and geo-filters to get other Snapchat users engaged in their brand conversation.

Share stories between platforms

You can also share stories between platforms as a part of your marketing strategy. Since Snapchat’s success with the short video stories, Facebook and Instagram have also incorporated stories into their platforms. They each offer their own filters and allow users to upload their stories to both audiences at the same time, helping brands capture more of their audience without having to replicate or repost the content to each story.

Don’t be afraid to go Live

Platforms like YouTube and Facebook have created a space where users can produce content in real-time and share it with their audience. You can schedule a time where you plan to go live, advertise to and invite your audience to join you live, and host a live session where you can present information and your viewers can participate in a dialogue. Going live is a great video strategy to make your audience feel in the moment with your brand.

Say hello to IGTV

The newest addition to the video content crew is Instagram’s introduction of IGTV. IGTV allows users to create video content up to one hour long and upload them as part of IGTV programming. The content is curated similarly to how video and photo posts are currently curated on the platform, but it allows a unique style of video to make its way to social media and also divides content into separate channels based on topics. It plays an important role in your marketing strategy. IGTV was created with mobile phone filming in mind, allowing users to easily create directly from their phone without needing an entire camera crew.

With creative ways to incorporate video into your marketing strategy, it is almost impossible to not be a part of the fun. Firstly, find where your audience is the most active and focus on those platforms in the beginning. This must be done before incorporating different types of video content into your marketing strategy. The audience at Facebook tends to seek out different information than the audience on Snapchat. These are things to consider when crafting your marketing strategy and incorporating video content in the process.

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