When we think of marketing in today’s digital media environment, we think about the ability to collect hard data to show us if our marketing efforts are producing a positive return on investment. This hard data is often referred to as analytics. While there are many forms of analytics that you can collect,...
As we move into the 2019 year, it’s important to take note of the emerging trends in video marketing that we will see continue into the new year. While 2018 brought new innovations and tools for video marketing, in 2019 we can expect an increase in technology surrounding video marketing. Also, its impact...
The video is the most engaging and most powerful tool online. Social media channels are adapting their interfaces and algorithms to adapt to video, and customers cannot get enough of it. If you have been creating videos for some time and you are not seeing the results, there could be a few things you are […]
Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Here are three ways social video marketing can be good for your business. 1. Emotional connections...
There are lots of social media sites out there, but SlideShare is arguably one of the most overlooked when it comes to marketing. SlideShare allows users to upload slideshow presentations to share with others. Then, people throughout the World can click through those same presentations to see what they...
The recent years have seen a tremendous shift in the marketing landscape. With the emergence of new inbound marketing methodologies and the lead conversion techniques, businesses are now able to engage even more visitors and drive more sales. One such powerful technique that is quite in buzz these days...
Chatbots are offering companies the opportunity to interact with their customers to create a personalized experience. Most marketing firms say that chatbots will be one of the defining tools for any social media marketing strategy for 2017. As with any new technology, companies need to figure out how to incorporate...
Millennials. The world is fascinated by them; evident by news coverage, political campaigns, the number of times you hear that word each day, and of course marketers trying to crack the code for how to reach them. Yet despite how much attention millennials are getting, the rest of the world is still...
Videos are the best advertising tool for today and for good reasons. They simultaneously attract the attention of the potential client, do not overload the perception, focus on the right things and stimulate the purchase. Is it worth making an online marketing video ad to run it on the most popular Internet...
With the uprise of video content, innovative video tools are expanding to bring exciting new ways to incorporate video into your brand experience. This calls for creating your own video marketing strategy. Since the introduction of augmented reality (AR) and virtual reality (VR), we’ve seen brands...
When it comes to the best performing content on the internet, video content takes the crown. People enjoy video content as they scroll and search through seas of text and content. Video allows for creative visual engagement with your audience, while also making the content feel more personal and real....
YouTube is notably popular and offer outstanding opportunities for building viewer loyalty. But according to studies, video content will account for 80% of all Internet traffic by the end of 2019. And already today, YouTube has almost two billion visitors per month and about five billion videos watched...
How do you use keywords? If you’re only using them to optimize your website for search, then you’re missing out on many ways to get visibility amongst your target audience. In this post, I’m going to share with you the best ways to use keywords across your entire online (and even offline)...
In the digital age, the creation and promotion of content is continually changing. Due to changes in Google’s algorithm, paid content is king. People are investing in paid video advertising more than ever. Instead of promoting organic content, it instead paid search has become the most effective way for businesses...
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