On a daily basis, we see a number of business videos come across our social media feed. Among those, there are promotional videos, which introduce us to new products and services, and testimonial videos featuring celebrities opening and reviewing products. It’s no secret that the use of business videos...
As we move into the 2019 year, it’s important to take note of the emerging trends in video marketing that we will see continue into the new year. While 2018 brought new innovations and tools for video marketing, in 2019 we can expect an increase in technology surrounding video marketing. Also, its impact...
The video is the most engaging and most powerful tool online. Social media channels are adapting their interfaces and algorithms to adapt to video, and customers cannot get enough of it. If you have been creating videos for some time and you are not seeing the results, there could be a few things you are […]
In March, Coca-Cola Singapore and the Singapore Kindness Movement devised a way to recognise the workers’ efforts with small red cylinders of appreciation delivered on wings. Migrant workers in Singapore make up a large part of the country’s total workforce, many work high in the clouds on the construction...
You promote your business in social media but the result is not satisfactory? There is a low involvement of customers, and most importantly, extremely low conversion. Why so? Find out how short social media videos can help you in marketing your business. In order for your social media marketing to work,...
If all your recorded lectures are no more than PowerPoints with audio, a flipped classroom is no more thrilling or engaging for students than just attending class in person. So why not add some interactivity to your videos and have some fun? According to Phylise Banner, director of online teaching and learning...
We’ve already written that short videos are one of the most important trends of digital marketing in 2018. According to statistics, the most viewed brand videos are on average 31-60 seconds long. And it’s not surprising. After all, video content attracts the attention of the audience, promotes...
Facebook is becoming an increasingly popular platform for online video marketing. It improves new opportunities for contact with the audience and web video production. One of the most obscure functions is Facebook Live. This is unclear because many of us still have not learned how to make a quality live...
Facebook is becoming an increasingly popular platform for online video marketing. It improves new opportunities for contact with the audience and web video production. One of the most obscure functions is Facebook Live. This is unclear because many of us still have not learned how to make quality live....
97% of marketers say that video has definitely played a huge role in making their audiences understand their products and services more. The question is, how do these marketers know that their videos are indeed working and how to track video marketing success? As with any other digital marketing channel,...
97% of marketers say that video has definitely played a huge role in making their audiences understand their products and services more. The question is, how do these marketers know that their videos are indeed working? As with any other digital marketing channel. It is important to know what KPIs you have...
Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Here are three ways social video marketing can be good for your business. 1. Emotional connections...
Businesses small and large are using video marketing as one of their medium to reach customers. Video tells a lot in a short time, offering a superior marketing tool for those who know how to wield it (and a great tool for shooting yourself in the foot for those who don’t) Businesses can use their...
Seasoned marketers understand that audiences respond better to visual media than they do to text. A photo, an infographic or a video will have more impact on the prospective customer compared to any other medium. We just find visual medium much more appealing but that doesn’t mean every video you publish...
Twitter’s feeds