If there’s anything that Big Brother Naija has successfully done, it’s to establish that reality tv shows are here to stay. They are the king of prime-time entertainment in Nigeria and many parts of the world. They are an important part of the evolution of reality television that is worth...
Marketing videos have taken a place in every company’s marketing strategy, and the easiest way to share them is online. You can use different social media platforms, as well as YouTube and other video hosting channels like Vimeo. However, the use of video on social media has skyrocketed over the past...
Videos are the big thing that online users are consuming and sharing right now. THINK with Google notes that six out of 10 people would rather watch videos online rather than live TV. For video marketing trands, ther research has found that 83 percent of consumers enjoy YouTube videos and 54 percent...
From the stables of award-winning director, Kunle Afolayan comes another blockbuster – Mokalik. Known for movie hits like The Figurine, The CEO, Phone Swap and October 1, he serves us another masterpiece depicting the Yoruba heritage centered on a mechanic workshop. Kunle follows his father’s...
Video elements are just a portion of your marketing plan to reach consumers and build your brand. However, statistics show they are a very important part of the process. In fact, using video for marketing purposes leads to 66 percent more leads per year. However, to create a compelling video you need...
Using video to promote your brand or organization has become a major trend in the marketing industry. Some of the reasons behind its growth has been consumers’ and the audience’s reaction. Statistics show that 72 percent of web surfers would rather watch a video than read a text on a webpage....
In the world of building a perfect marketing strategy, micro-moments have become macro. These are those times when a consumer picks up their phone with a very specific and urgent goal. Such as “I want to know…” or “I want to go…”. Google defines micro-moments as “intent-driven moments of decision-making...
The digital marketing landscape is always shifting, and the same is true with both video marketing and branding. Now more than ever, businesses can use video marketing to clearly and concisely communicate their brand message. By taking a few steps to maximize your brand’s visibility in the video, you can create...
Video marketing isn’t a new concept in brand marketing, but its high popularity today makes it look like a new component in online marketing. Businesses experience a tremendous amount of profit by using video in digital marketing, and this is why many companies use videos in marketing products and services....
The digital marketing potential and user engagement for social media networks are growing by the day. According to Statista statistics, the number of minutes spent daily on social media platforms increased from 90 minutes in 2012 to 136 minutes in 2018. Some of the digital media strategies that worked...
Storytelling in video marketing is a powerful tool especially when it comes to connecting and getting the message across to your audience. It has a widespread influence and can help you increase your audience and revenue. Marketers and businesses have used storytelling in video marketing to bring visibility...
The emerging use of satellite technology has found its use beyond commercial gains alone. It ranges from disrupting the oil smugglers to combating human rights abuses to closing the digital gap. As per the current news in Nigeria, harnessing it will provide solutions to some pretty difficult problems....
Nigerians have long lamented the frail and ailing healthcare system of the country. Falling short of African union health spending targets by well over 10 percent. The underfunding is reinforcing the poor infrastructure, leading to long waits, poor service, and an exodus out of the country for prognosis...
Digital marketing is experiencing a noticeable shift in 2019. There was once a time when visual search and artificial intelligence were not that important, but now you need them more than ever. This is a high-tech internet connected era where digital marketing trends and strategies are changing each...
