Using video to promote your brand or organization has become a major trend in the marketing industry. Some of the reasons behind its growth has been consumers’ and the audience’s reaction. Statistics show that 72 percent of web surfers would rather watch a video than read a text on a webpage. In addition, 78 percent of marketers claim they get a better return on investment (ROI). That is not surprising given that users will spend 88 percent more time on websites that have videos, according to Forbes.
Moreover, the importance of video to achieve marketing objectives is expected to rise as is the number of videos published by organizations. Essentially, videos work when it comes to marketing a company.
Yet for those who are new to the video marketing game, it can be difficult to determine where to start. So, we’ll start at the beginning.
What Is Video Marketing?
Video marketing is a way of using videos to promote your organization, product or service to consumers. It can also be used to create engagement with customers and to educate people about your company.
Using videos in marketing campaigns is simply an evolution of marketing itself. Marketers will go where they can reach the greatest number of people in hopes of turning them into customers for their brand. The rise of social media and online platforms like YouTube has lead to a boom in video marketing.
Today, there are many different types of videos that are used to communicate with an audience. These include how-to videos, product or service videos, explanation clips or even entertaining videos to help connect with the audience.
Benefits of Video Marketing
Companies who use video marketing in their campaigns often do so for a variety of reasons, but the benefits can be universal. These include:
Consumer Communication
Online videos have become one of the most important ways to speak the language of your customers.
Wider Audience
Consumers have been using the internet to research and connect with brands more and more. The majority of them have indicated they prefer to access videos, which means that organizations using video for their marketing have the opportunity to reach more people.
Increased Revenue
By improving their connection with consumers and reaching out to them where they spend the majority of their time, organizations will be able to improve their sales and revenue.
Video Marketing Improves Web Traffic
By promoting your brand with videos can also direct more traffic to your website. This has many additional benefits including an improved ranking.
Conclusion
Using video as a component in your marketing campaigns can help you boost your organization’s reputation and consumer base. Research has shown people are more inclined to watch a video rather than read an article online. Moreover, a large majority of marketers note they get a better return on their investment when they use video. Given these facts, it is not a surprise to note that video is expected to rise in the next few years.
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Tags: Video Marketing
