With the uprise of video content, innovative video tools are expanding to bring exciting new ways to incorporate video into your brand experience. This calls for creating your own video marketing strategy. Since the introduction of augmented reality (AR) and virtual reality (VR), we’ve seen brands and businesses find interesting ways to engage their audience using these immersive tools.
Before discussing the creative ways to incorporate AR and/or VR into your video marketing strategy, it is important to understand the difference between each tool so that you can incorporate it in a way that makes sense for your brand and your audience. While the technologies are relatively similar, and often used in the same conversations, they are both uniquely different. Virtual reality is a tool used to create an immersive experience into a whole new 3D world. Using VR can help your audience step into a new place and time, creating a completely new experience for the user. This often requires the use of a specially crafted VR headset. Augmented reality adds additional 3D features overlayed onto the existing environment. AR can usually be experienced by using a smartphone.
Now that we’ve established the difference between each tool, we can discuss the useful ways that both AR and VR can be implemented in your video marketing strategy.
Engage Your Audience
According to a recent Forbes article, both AR and VR are useful when it comes to attracting leads and converting them into clients. Creating something that the client can experience themselves, giving them an opportunity to really know and understand what to expect from your product and service, can really amplify your sales funnel and create a positive return on investment as those leads turn into clients. It is important of creating your video marketing strategy.
Your clients and customers appreciate engaging brand stories. However, bringing your audience into the story can have a greater impact. Global brands like Toms and Mercedes have found creative ways to use VR to bring their current and future customer base into the storytelling experience.
By using VR and AR in your video marketing strategy, you can create unique and customized experiences for your audience. This provides you with a competitive edge as you move towards a customized customer user experience. Audiences are looking for a relevant experience that will allow them to build brand loyalty.
New Products, New Experiences
AR and VR are excellent tools to help sell your new products and services. Sales teams are looking towards AR/VR to help their customers “test-drive” their product or service before committing to becoming new clients. In addition, it allows for a new immersive experience into the brand. It also allows you to enter the homes and minds of your future clients. AR/VR are tools to enhance the inbound marketing section of your video marketing strategy.
Marketing professionals predict increased use of augmented reality, virtual reality, and mixed reality in 2019. The key to a successful video marketing strategy that implements both AR and VR is to make sure that whichever tools you use Try to make them unique and special to your brand. Keep your target audience in mind and focus on tools and experiences that will speak to them specifically. Take notice of the competitor’s use of these tools. Moreover, find out how you can go beyond and enhance the AR/VR experience for your audience.
Tags: Marketing Strategy, Video Marketing