As more people turn to the Internet for information, business owners are taking advantage of opportunities for showcasing content through a variety of formats. As it stands, video is the most preferred formatcapturing the viewer’s attention, increasing traffic, and improving ROI. In fact, 54% of consumers prefer videos from their favorite brands over other formats. Videos are also 43% more memorable than text and images, which are only 18% and 36% memorable respectively.

In this article, we’ll share 5 kinds of marketing videos to learn from with examples. Also, such videos can be replicated for your own business with the help of a video production company, such as, in an effort to enhance your brand’s awareness, and increase ROI.

Video Ads

In one of Intel Edison’s five-part “Meet the Makers” video series, the story of a 13-year-old who became inspired to create a printer for the blind by using an Intel product was created.  Also, Intel used this video ad to share how new technology was created, and how everything came together perfectly by using their product in this heart-warming, story-based video ad.

Explainer Videos

Explainer videos have become increasingly popular, as realized by ZenCash. They explain their integrated software works with consumer accounting systems to monitor, and keep track of accounts receivables. Also, this is done in an easy to understand manner, using simplistic hand-sketched images that increase clicks.


Grainger, an industrial supply company based in the US, is a fortune 500 company that supplies over 3 million customers with industrial supplies, equipment, and tools. They created a series of marketing videos that highlight their customers who use their products to assist them in their everyday line of work. Over the course of a year, they have been able to successfully put together and launch their YouTube channel titled “Grainger Everyday Heroes.” However, the marketing videos serve as a testament to the Grainger brand.

Training Videos

Training videos are a great way to explain difficult concepts, or highlight complex procedures that one can understand better through simplifying how to communicate such methods. For example, EY’s Metro Email Service used a training video to simplify difficult to understand email problems. Moreover, this was helpful to their trainees who needed to explain email and application processes to non-tech individuals in a simplified manner. This resulted in an effective, customized, easy to follow, yet memorable story-based training video.

Corporate Videos

Corporate videos are a growing trend that corporations use as a means to further promote their brand, while increasing sales. Also, some have used corporate videos as a way to align with issues that tap into their potential customer’s emotions. Similar to the way Dove used their corporate video series, “Dove Choose Beautiful,” to encourage women all over the world to choose beautiful, as opposed to outdated, unhealthy standards for beauty.

We hope you’ve enjoyed these 5 successful marketing videos. Now you know more about the different types of video available for marketing your business. Hence, it’s time to start making some of your own! Whichever type of marketing video you believe is best for your marketing strategy—be it a trailer, a marketing ad, or a six-second video, our video production team can help your business shoot an impactful video in 1080p, and in 4K, as well as the standard ultra-high definition video footage.

Whether you’re making a brand positioning video, training video, promotional video… or all of the above. DigitalLagos offers a truly inspiring, creative⸻strategic approach, with beautiful HD footage to maximize impact on production. Moreover, our team can shoot in 1080p as well a 4K, the standard in ultra-high definition video footage. Contact


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