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Content Marketing

#3 Content Vs Context Tips For Your Video Marketing Strategy

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Anybody that has taken part in the digital marketing field is familiar with the phrase content is king. There would...

#3 Social Media Trends for November 2018

Posted By: DigitalLagos News Staff

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There is no doubt that social media has heavily influenced the world of marketing, and the way customers perceive brands....

#5 Marketing Analytics Tools for Your Business in 2019

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When we think of marketing in today’s digital media environment, we think about the ability to collect hard data to...

10 Tips for Choosing the Best Name for Your YouTube Channel

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YouTube channel name is what your visitors see first. They decide whether to continue searching your channel or not, click...

3 Marketing Lessons From Old Spice Man’s Viral Video Campaign

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Viral Video Marketing is a highly effective way to reach and engage with your existing and prospective customers. Many businesses...

5 Holiday Video Marketing Ideas for 2018

Posted By: DigitalLagos News Staff

1547 Views Video Marketing

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The Holiday season is upon us, and it truly is the most special time of the year – both for...

5 Predictions for Marketing in 2016

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2195 Views Marketing

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No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of...

5 Tips to Grow Your Business with Personalized Video Marketing

Posted By: DigitalLagos News Staff

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PlanVideo is an excellent platform to engage your target audience and build interest in your business to help you grow...

5 Tips to Making Your Video Marketing Strategy Stand Out

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ByuiHere are the best tips to make your own winning video marketing strategy. Tips for Making Your Video Marketing Strategy...

5 Top Digital Marketing Strategies To Grow Your Business

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In order to stay ahead of the competition and gain success for your company, you need to have a solid...

5 Ways to Focus Your Marketing Efforts on the Customer Experience

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1643 Views Marketing

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According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed...

7 Reasons Why Digital Marketing Can Help You Grow Your Business

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Digital marketing is at its peak. Small and large businesses are learning that without a digital marketing strategy they are...

7 Social Media Creating Tools for Your Marketing Needs

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Social Media is without a doubt, one of the most effective tools for growing a business organically and exponentially regardless...

8 Must-Have iPad Apps for Work

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iPads and other tablets are brilliant devices for forcing us allowing us to be more productive on-the-go. They are much...

All the Things: IoT Predictions for 2017

Posted By: DigitalLagos News Staff

1572 Views Technology, Technology news

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Looking forward to 2017, one of the major technological trends is the sharing eonomy. As a kid, the sharing economy...

Artificial Intelligence: The Biggest Revolution in Digital Marketing

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Artificial intelligence, as the name suggests, is the ability of machines to think, analyze, and respond like humans or, in...

Best Fitness Trackers

Posted By: DigitalLagos News Staff

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There is quite a large choice on the market if you’re looking for a fitness tracker or something to give...

Booming Lagos: The future of Africa

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1472 Views Features

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For all those who don’t reside in and around Lagos, it’s a Nigerian City and the fastest growing city in...

Content Marketing Trends in 2017 to Elevate Your Brand

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It’s that time again. Time to start planning ahead for the New Year and setting goals for your business to...

DEMO Africa Taking Place in Lagos

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The 2015 edition of the DEMO Africa startup event takes place in Lagos, Nigeria, today. With 30 startups launching their...

Disruptive Technologies- Major Market Players and Regulators Contributing to Nigeria’s GDP Growth

Posted By: DigitalLagos News Staff

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There’s a study that was made clear during the just concluded Nigeria International Technology and Exhibition (NITEC) conference. It’s the...

Don’t Discount Mobile Marketing and Design and Here is Why

Posted By: DigitalLagos News Staff

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Whether you want to admit it or not, the world and by association the Internet is going mobile. In the...

Entreprenuers, stakeholders interact at Tech4Africa Lagos

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Nigeria’s commercial capital city of Lagos hosted the first ever Tech4Africa conference. According to the organisers, the goal of the...

Facebook: A Driving Force For African Internet Growth

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By Chuck Seegert, Ph.D. African internet use is a growing segment of the world market. Currently it hasn’t reached its...

First Konga affiliate millionaire emerges

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Paschal Okafor, the owner of Naija Tech Guide website, has emerged the first millionaire from Konga.com’s affiliate marketing programme. Okafor’s...

FirstBank, 3AL partnership

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Nigeria’s first social commerce platform launched by 3AL Limited in partnership with First Bank of Nigeria is enhancing social commerce...

Five Essential Stages of Planning a business video

Posted By: DigitalLagos News Staff

1482 Views Video

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Just recently I was approached by a coworker. He told me he was given a budget for video marketing to...

Free Online Marketing | Top 8 Small Business Marketing Tips

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2070 Views Marketing

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Free Online Marketing | In today’s economy, you need all the help you can get to make sure your company...

Get ready for Tech+ Conference in Lagos

Posted By: DigitalLagos News Staff

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Yes you are reading this pretty right. MTN, Africa’s leading cellular telecommunications company is going to power this pioneering event...

HashtagsExplained

Posted By: DigitalLagos News Staff

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We’ve mentioned hashtags before, emphasising how valuable they can be, whether it’s to help increase the reach of your tweet,...

How Brands Can Adapt to the New Instagram Algorithm?

Posted By: DigitalLagos News Staff

2278 Views Digital Marketing

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On March 15, photo-sharing service Instagram announced that it will be changing its current display system. Instead of the reverse...

How to Brand Your Business Using Social Media

Posted By: DigitalLagos News Staff

2274 Views Digital Marketing

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We live in a world of intense competition and it’s vital to maintain a unique identity and brand online. You...

How to choose between a phone, tablet and an Ultrabook?

Posted By: DigitalLagos News Staff

2389 Views Technology

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Do you text a lot? Or are you just into watching videos on YouTube. Or are you spending your Sundays...

How to Market your Businesses – Without spending a lot on it!

Posted By: DigitalLagos News Staff

1486 Views Digital Marketing

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In doubt how to market your business when you are already running short of funds. To market you DON’T NEED...

How to open up citizen journalism in Africa

Posted By: DigitalLagos News Staff

2214 Views Features

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With Africa a predominantly feature phone market, we need to be creative to ensure the news reaches Open journalism has...

How to Use Facebook for Business

Posted By: DigitalLagos News Staff

1311 Views Digital Marketing

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With social media pretty much the centre of the universe right now, you can be forgiven for thinking that a...

How to Use Google Analytics to Measure the Success of Your Content Marketing Strategy

Posted By: DigitalLagos News Staff

2097 Views Features

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Perhaps you are creating beautiful infographics, publishing quality blog posts, and deliver meaningful but quirky tweets on a daily basis....

How to use Storytelling with Video Tell Your Business Story

Posted By: DigitalLagos News Staff

1417 Views Video Marketing

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As we have already explained, the best way to show your business on the best side is to show it...

How To Use Video Storytelling In Your Marketing Strategy

Posted By: DigitalLagos News Staff

1496 Views Video Marketing

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When you scroll through your newsfeed or search through the internet, it’s likely that the most memorable content contained some...

How To Write Engaging Content

Posted By: DigitalLagos News Staff

2130 Views Features

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Content is not just a piece of text but a piece of your belief, your thought process, your research and...

How trendsetters are impacting social media marketing in Lagos

Posted By: DigitalLagos News Staff

2069 Views Marketing

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Few years go if you go on Twitter and check Nigeria trends, you will be able to have an idea...

Is Paid Video Advertising the New Creative Way?

Posted By: DigitalLagos News Staff

2276 Views Digital Marketing

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In the digital age, the creation and promotion of content is continually changing. Due to changes in Google’s algorithm, paid...

Lesson To Learn From The 10 Best Social Media Fails

Posted By: DigitalLagos News Staff

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Although a good social media fail gives us so much joy and quite a few facepalm moments sometimes you do...

Logistics: Critical factor to driving e-commerce in Sub-Saharan ..

Posted By: DigitalLagos News Staff

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Since the discovery of the internet and subsequently, the World Wide Web, activities related to buying and selling using the...

Marketing Intelligence and Innovative Strategies

Posted By: DigitalLagos News Staff

2138 Views Features

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You would certainly find it alluring if the morning coffee is accompanied with a tempting offer on your mobile phone...

Marketing On Social Media- How Important is it?

Posted By: DigitalLagos News Staff

1180 Views Features

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Digital marketing has revolutionised the process of selling. It has meant that instead of your sales directly correlating to the...

Nigeria Internet Governance Forum empowers youth

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The Nigeria Internet Governance Forum (NIGF) is aimed at “providing a sustainable National Forum and structure that engages industry, government,...

NigeriaCom Conference 2014 held in Lagos

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Lagos state this week hosted this year’s edition of the annual NigeriaCom conference organised at Oriental Hotel, Victoria Island. The...

Proximity and climate attracting tech startups to Lagos Island

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In the first quarter of 2014, Gbolahan Fagbure, former director of operations at Jumia Nigeria, and Raphael Afaedor, co-founder and...

Refresh Your Marketing Video Strategy in 4 Easy Steps

Posted By: DigitalLagos News Staff

2226 Views Marketing

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How can you keep your video strategy fresh and relevant? The easiest way to get noticed in the world of...

Renewable Energy and Agriculture; a Nigerian Synergy Waiting to be Tapped

Posted By: DigitalLagos News Staff

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  By Chuck Seegert, PhD With the focus of the current Nigerian administration on driving agricultural growth and renewable energy,...

Shocking Video Marketing Stats You Shouldn’t Ignore

Posted By: DigitalLagos News Staff

2363 Views Archive, Video Marketing

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As more and more people turn to the Internet for marketing their businesses, video remains the king of content. Video...

Should Your Business Spend Money on Internet Marketing Courses?

Posted By: DigitalLagos News Staff

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Every entrepreneur wants to ensure they run their business successfully and it’s why they seek to upgrade their knowledge, gain...

Tech to Expect 2015: The Sharing Economy

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In this article, we look at the rise of the Sharing Economy. Essentially, this is where users of a service...

THE NEW FACE OF TECHNOLOGY DRIVEN BUSINESS GROWTH IN NIGERIA

Posted By: DigitalLagos News Staff

2324 Views Technology

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Marketers have undoubtedly delighted in the role of technology in transforming businesses in Nigeria. According to a recent study by...

Top Tips to Better Marketing in 2017 you need to know about

Posted By: DigitalLagos News Staff

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Can you believe it? It is actually 2017. Three years off the big futuristic 2020. While you are recovering from...

Video Highlights from SMW14 February events

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As they let the excitement build for September, we though we share with you all the amazing components of February....

Video Virality : How to Use the Heart, Hand, Head Management Method in Marketing

Posted By: DigitalLagos News Staff

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Video virality works along the same lines as good management. Instead of people managing employees, however, the video manages customers....

What Sound & Color to use while Making Marketing Videos

Posted By: DigitalLagos News Staff

1681 Views Archive, Video Marketing

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Many marketers and business owners alike have made attempts to develop effective marketing strategies for promoting their brands. What many...

When Someone is Mad at You Online: What to Do when someone is using social media

Posted By: DigitalLagos News Staff

2291 Views Features

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It happens to business owners all around the world; somehow, somewhere, someone will have something to say about your business...

Why to have Jumia App on your Phone?

Posted By: DigitalLagos News Staff

2207 Views Technology

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This week’s last edition focused on benefits that E-commerce brings to an economy and how it is changing the lifestyle...