It’s that time again. Time to start planning ahead for the New Year and setting goals for your business to reach in 2017. Content marketing has dominated 2016 and content marketing trends are only going to continue to raise the bar for businesses looking to elevate their brand. As you start strategizing with your team on ways to increase brand awareness and elevate your brand you need to start analyzing what strategies worked and what didn’t over the past year. Without that starting point you’re likely to repeat the same strategies that just don’t give you the results you need.
With that being said new trends are on the verge of booming in the digital marketing world and your business needs to embrace them. These trends are essential for both B2B and B2C companies and will enable you to position your brand as a leader in your niche industry.
Content Marketing Trends in 2017
Here are the content marketing trends 2017 you should know about.
Create a Real Content Strategy
It is a known fact in the marketing world that a company that has a clearly documented content strategy that is consistently reviewed and followed will succeed far more than a company who does not. Your team needs to start focusing on driving value outside of just your products and services. Focus on ways to elevate your brand through different outlets.
For example, towards the end of 2016 we saw live streaming really emerge online. It is only natural that 2017 will increase the popularity and creativity used for live streaming. Live streaming creates and effective way to offer tours of your office, product development scenes, launch events, and a surplus of exclusive content for your audience. There is no better way to personalize your brand than to give your audience and potential customers a look at who your company is rather than just what your company sells.
Don’t Skip Email Newsletters
So many people think email is dead. It’s not. Email marketing is very prevalent for brands that are looking to increase ROI are constantly improving and tweaking their strategies and results to elevate their brand; this includes email marketing. Email open rates are continually increasing and B2B companies who use email newsletters as a way to share information with customers and prospective customers really need to sink their teeth into email marketing going into 2017.
Review all your past newsletters and see which ones got the most opens and interest. From there with scrap what didn’t worked or tweak those newsletters going into 2017 into a product that will work.
Tell a Story
Even if you have the best eyeliner on the market, you should invest time in creating a story. If you aren’t investing time in creating a story behind your products then 2017 will not be your year. Storytelling is looking to become an important part of content marketing in 2017. Your business shouldn’t fall behind the curb. We’re not just talking about blogging just to have a blog or tweeting just to tweet, we are talking about engaging with your audience and creating a story with them. Storytelling is an easy way to boost your ROI.
We will look back at 2016 as the starting point. A starting point for many trends that will elevate content marketing in 2017. Will your company go into 2017 conquering these trends? Or will you wait and see how these trends play out for your competitors? Think about it, start strategizing, and see your brand elevate in 2017.