The advertising industry is widely competitive, and it is evolving at a fast pace and so is content marketing.
New technologies and trends are being developed round the clock. In order to stand out in the sea of brands, your company needs to get innovative and creative. And your marketing strategy for 2019 needs to adapt to these changes if you want to be in the race. In order to achieve the best results, you will need to adopt some of the trends listed below and delight the potential customers with a different approach to marketing.
Think big. Think VR, AR and AI. These are just some of the technologies that will change the way you do business online. Here are the content marketing trends that will dominate in 2019.
#1. Live and On-demand Video
Live video has been an enormous trend in 2018 and you can expect it to become even bigger in 2019. Brands are turning to live video because it creates a real-time connection with the customers, drives engagement and response. Live video streaming is cost-effective, it creates excitement about product releases, increases awareness about events, and drives a lot of traffic to your pages.
The video, both live and on-demand, have shown to be extremely useful within the companies as well. Trainings, meetings and company news are now announced through videos, as they help maintain company culture, and build trust with the employees as well as clients. Not to forget about the huge chunk of money it saves for your company. If you do not know how to start incorporating video within your team, check out what Cisco and Oracle did.
#2. Virtual Reality / Augmented Reality
One of the trends that is becoming sensational is the use of interactive videos in marketing – 360 videos, Virtual Reality (VR) and Augmented Reality (AR). These technologies are more progressive than regular video and are delighting customers with an interactive experience. VR and AR give you a competitive advantage, as they allow you to showcase your products and services in an innovative and engaging way. Your customers are swamped with content wherever they go, and you need to keep updating your marketing strategy in a creative way to make them stop and look at your content. This technology offers customers more interactive experience than usual, and they are more likely increase your sales and customer visits. This is an important part of your content strategy.
#3. Use of Storytelling
Brand storytelling is not a new concept in the marketing world and it seems that many companies are yet to jump on this bandwagon. By telling honest, genuine, and real stories about your brand, as well as your customers, you will be seen as a human and not a company. And today’s customers appreciate brands they can make connections with. Stories evoke emotional reactions, they are powerful and captivating. Turn your own experiences into content – how the company started, what took you to get it to where it is now share everything about your product like you would share it with your family member. Talk about the struggles your brand faced in the past. You can also turn to those customers whose lives were changed by your products or services. Write about their experiences. Give your audience a hero they can connect to, and you will have their attention.
#4. Programmatic Advertising
Programmatic advertising could be the future of digital ad buying. With it, you can buy ads online within seconds, and they are shown to people on various sites, starting with social media. Getting the ad space online has become easier than ever. However, that means that the modern consumers’ displays are cluttered with ads. This is why consumers have been blocking ads, with ad blocking tools as well as mentally. The consumers do not react to sales messages as they used to, making marketers think more creatively and try out different things. Programmatic advertising will need to get smarter in 2019. We are expecting to see the rise in user testimonials and other kinds of content that brings value to the audience. Furthermore, sales talk will slowly disappear from the ads. Try to make the most of content marketing.
#5. Artificial Intelligence
Artificial Intelligence (AI) is one of the hottest and one of the biggest buzzwords in the marketing world today. So far, we have witnessed a rise of chat box which are now widely used on Facebook and websites. Chat box are practical because they allow a brand to maintain customer relationships on lower budgets. They offer a personalized experience to every customer. Additionally, they are quick and can gather information that can be used for personalized marketing strategies. Consumers do not mind talking to chat box, especially if they are well created and can solve their problems quicker than a human would.
AI is also getting smarter within the programmatic advertising, helping you to reach the right users, in the right place, at the right time, providing you with results that are more cost-effective than ever.
What do you think will be the biggest trends next year? Have you tried any of the above strategies? What were the results? Let us know, and contact us if you have any further questions or suggestions.