Social Media is without a doubt, one of the most effective tools for growing a business organically and exponentially regardless of niche. Depending on blogging strategy and the content shared on social media, a business can be able to attract more followers who in return act as brand ambassadors.

However, for a social media marketing strategy to be effective, there are tools that a business should use, to optimize posts, in order to reach out to the target market. Unlike paid online marketing strategies, these social media tools can help grow the visibility of a business, thus build brand awareness.

#1. Canva

Canva is a social media marketing tool that is specifically designed for people who don’t know how to use graphic design to come up with unique content for social media posting. This tool is perfect for creating stunning images, sure to arouse attention with social media posts.

Canva - Social Media Marketing Tool

With Canva, all you need to do is to drag an image into place and use templates layouts and designs elements to come up with high-quality graphics. This tool is perfect for designing images, quotes, stories, and infographics.

Price: While there is a free version of the tool, $12.95 a month is all you need to access advanced features for creating stunning images.


#2. Studio

Studio bills itself as a social media marketing app for adding beautiful layers on photos that need to go viral. The app taps into the design skills of its community to come up with unique photo designs remixed from existing design.

Studio - social media marketing app

It takes only three steps to come up with unique viral social media photos with the tool. All you need is to select the design you wish to remix. On tapping, the remix button you will be prompted to select the photo that will be used with design layers.

Price: This photo designing tool is available free.



#3. Infogram

Infogram is an app for visualizing data in a beautiful way on social media. The tool comes with over 35 types of charts, 500 types of maps and a million images as well as icons for representing data on social media.

Infogram - Visualizing Data

What makes Infogram perfect as a social media marketing tool is the fact that in addition to coming with an in build spreadsheet is also allows importation of XLS, SLVS and CSV files. It is also possible to embed videos from YouTube ad Video in the designs.

Price: There is a free version of the app. However, for advanced infographic features, one needs to pay $25 or $79 a month depending on features.

#4. Adobe Spark

Adobe Spark makes it easy to create graphics, web pages as well as video stories for social media posting. The app also lets the user turn text and photos into professional looking and attention-getting graphics.

Adobe Spark - Create Graphics

Spark Video makes it possible to combine video clips, photo icons, and voiceover as well as cinematic motion, perfect for having a viral effect on social media.

Price: Free

#5. Stencil

Stencil offers the fastest and easiest way to double social media engagement through simple image creation. This social media marketing tool is suited for creating social media posts, ad graphics, and content marketing visuals.


The app also comes with browser extensions that make it possible to design images for social media posting from any website one is in.

Price: Free, $9 or $18 a month

#6. Crello

Crello is a visual editor that allows users to create vibrant, professional grade designs regardless of skills. Unlike Canva, it comes with over 10,000 free designs templates, 11,000 design elements and 65 million stock images from which one can come up with high-quality graphics.

Crello - Visual Editor

With Crello, you can create images quotes and stories sure to have a viral effect to attract more followers on social media.
Price: Free


Piktochart is a design tool for creating infographics for turning heads and captivating viewers. The app comes with a free plan that users can use to create an unlimited number of graphics from over 4,000 icons and images.

Piktochart - Creating Infographics

This social media marketing tool is perfectly suited for creating infographics charts graphs and presentations.

Price: Free, $15 a month or $29 a month

Social MEDIA Marketing Tool Free Option Price Perfect For Creating
Canva Yes $12.95 a Month Images Quotes Stories Infographics
Studio Yes Images, Quotes
Infogram Yes $25-$79-$149 a month Packages Infographics Charts Maps
Adobe Spark Yes Images Quotes, Videos Stories
Stencil Yes $9-$18 a month Packages Images Quotes Stories
Crello Yes Design elements at $0.99 Images Quotes and Stories
Piktochart Yes $15-$29 a month packages Infographics Charts graphs presentation

#7. Benefits

Nothing beats these tools when it comes to creating viral content for social media marketing. These tools are designed to help social media marketers come up with unique social media marketing content, be it photos, videos or infographics, perfect for engaging the audience and reaching out the desired target market.

Why Businesses Need Multimedia

Very few businesses survive and enjoy exponential growth in the fast paced world,without targeting consumers using various media outlets. Multimedia marketing involves sharing one consistent message about a brand or business, across multiple media channels.

Multimedia marketing allows businesses to reach more people across various niches with one message, thus growing brand awareness. Different Medias come with different people which a business needs to target in a bid to drive sales.

Increase in brand awareness and reach always translate to increased website traffic from which a business can be able to sell more products and generate some revenues from advertisements.

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