You promote your business in social media but the result is not satisfactory? There is a low involvement of customers, and most importantly, extremely low conversion. Why so? Find out how short social media videos can help you in marketing your business. In order for your social media marketing to work,...
With so many apps and tools at our fingertips, one would think digital marketing has never been easier. Not so. As the freelancing or “gig” economy takes off, remote teams are becoming commonplace; and digital marketing with its many moving parts can pose real logistical challenges. Upwork estimates...
97% of marketers say that video has definitely played a huge role in making their audiences understand their products and services more. The question is, how do these marketers know that their videos are indeed working and how to track video marketing success? As with any other digital marketing channel,...
97% of marketers say that video has definitely played a huge role in making their audiences understand their products and services more. The question is, how do these marketers know that their videos are indeed working? As with any other digital marketing channel. It is important to know what KPIs you have...
Viral Video Marketing is a highly effective way to reach and engage with your existing and prospective customers. Many businesses and agencies are using viral video marketing to reach a massive audience, but there are some that are doing it better. In this article, you’ll discover 3 viral video...
The root cause behind every business operation is revenue generation and profit earning. In order to earn maximum profits, sales department plays the most significant role. Everyone in the sales department focuses on the ways and techniques to increase sales of the services or products. Different mediums...
Social media is a powerful tool especially if you use it well. It has a widespread influence and can help you increase your audience and revenue. Marketers and businesses have used social media to bring visibility to their brand. There are several ways in which you can engage prospective customers and audience...
With more and more brands entering the social media marketing arena, it has become increasingly difficult for companies to attract, retain and grow a strong and loyal fan base on social platforms. A run-of-the-mill social media advertising approach is no longer helpful. To generate better engagement...
Businesses small and large are using video marketing as one of their medium to reach customers. Video tells a lot in a short time, offering a superior marketing tool for those who know how to wield it (and a great tool for shooting yourself in the foot for those who don’t) Businesses can use their...
Content marketing is very essential for every business. Whether a business is a small one or a large scaled one, it should be marketed online. Today, online marketing is the key to success because it is one of the ways with the help of which businesses can easily reach to their target audience. We all […]
We in digitallagos have never met any business owner who does not want to know some brilliant (and simple) secret of online sales. They pack sales techniques books, articles, advice, visit master classes, conferences… But sales secrets for small business lie in front of their noses without any benefit....
I’m often asked my thoughts on what I feel makes great blog – my answer normally resolves around it being helpful, insspiring, opinionated, clever, funny etc etc etc. The acual content and what you write about is one thing, but you need to have the bones of a blog post to apply the meat to. […]
No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of articles and blogs predicting what will happen in marketing in 2015. Wading through them and gleaning the valuable predictions from the self-serving or just plain silly ones is at least a day’s...
It’s a myth that modern society has stopped reading. No, we continue to do self-education to reach the same heights as Bill Gates or Mark Zuckerberg. Well, perhaps we are exaggerating, but still, the fact remains – we are still reading. Another thing is that the text around us has become...
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