Digital Marketing
10 Best Ways to Use Short Videos in Social Media
Posted By: DigitalLagos News Staff
802 Views
Tags: digital marketing, Video Marketing
You promote your business in social media but the result is not satisfactory? There is a low involvement of customers,...
10 Go – To Digital Marketing Tools
With so many digital marketing apps and tools at our fingertips, one would think digital marketing has never been easier....
3 Key Areas that help to Track Video Marketing Success
Posted By: DigitalLagos News Staff
776 Views
Tags: digital marketing, Video Marketing
97% of marketers say that video has definitely played a huge role in making their audiences understand their products and...
3 Key Areas You Should be Measuring to Track Video Marketing Success
Posted By: DigitalLagos News Staff
778 Views
Tags: digital marketing, Video Marketing
97% of marketers say that video has definitely played a huge role in making their audiences understand their products and...
3 Marketing Lessons From Old Spice Man’s Viral Video Campaign
Viral Video Marketing is a highly effective way to reach and engage with your existing and prospective customers. Many businesses...
3 Online Marketing Tactics To Boost Sales
The root cause behind every business operation is revenue generation and profit earning. In order to earn maximum profits, sales...
3 Social Media Trends for May 2016
Posted By: DigitalLagos News Staff
563 Views
Tags: content marketing, digital marketing, social media marketing
Social media is a powerful tool especially if you use it well. It has a widespread influence and can help...
4 Content Marketing Trends That Will Dominate In 2018
Posted By: DigitalLagos News Staff
792 Views
Tags: ContentMarketing, digital marketing
With more and more brands entering the social media marketing arena, it has become increasingly difficult for companies to attract,...
4 Tips to Help with Your Video Marketing
Posted By: DigitalLagos News Staff
727 Views
Tags: digital marketing, Video Marketing
Businesses small and large are using your video marketing as one of their medium to reach customers. Video tells a...
4 Ways to Improve Content Marketing
Posted By: DigitalLagos News Staff
719 Views
Tags: content marketing, digital marketing
Content marketing is very essential for every business. Whether a business is a small one or a large scaled one,...
5 Brilliant Online Sales Secrets Worth Using
Posted By: DigitalLagos News Staff
564 Views
Tags: digital marketing, Video Marketing
We in digitallagos have never met any business owner who does not want to know some brilliant (and simple) secret of...
5 Key Components of a great Blog Post
I’m often asked my thoughts on what I feel makes great blog – my answer normally resolves around it being...
5 Predictions for Marketing in 2016
No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of...
5 Reasons Why You Should Use Video in Advertising
Posted By: DigitalLagos News Staff
691 Views
Tags: digital marketing, Video Marketing
It’s a myth that modern society has stopped reading. No, we continue to do self-education to reach the same heights...
5 steps to formulating your social media strategy
Posted By: DigitalLagos News Staff
797 Views
Tags: digital marketing, socialmediamarketing
When you’re managing a social media presence, it’s important to have key objectives – what is all your hard work...
5 Strategies For Using SlideShare To Market Your Website
There are lots of social media sites out there, but SlideShare is arguably one of the most overlooked when it...
5 Top Digital Marketing Strategies To Grow Your Business
In order to stay ahead of the competition and gain success for your company, you need to have a solid...
5 Top Tools to Help You With Social Media Marketing
Posted By: DigitalLagos News Staff
916 Views
Tags: digital marketing, social media marketing
If you want to succeed in the highly competitive world of business, you need a solid marketing plan in place....
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed...
7 Content Marketing Tricks to Turn Your Visitor into Your Buyer
Posted By: DigitalLagos News Staff
749 Views
Tags: digital marketing, Video Marketing
Conversion is the key indicator, which attracts all Internet marketers. It is the cause of all online rivals and intense...
7 Reasons Why Digital Marketing Can Help You Grow Your Business
Digital marketing is at its peak. Small and large businesses are learning that without a digital marketing strategy they are...
7 Tips to Create a Successful Training Video
Posted By: DigitalLagos News Staff
769 Views
Tags: digital marketing, Video Marketing
Want to share your knowledge and skills with others? The best way to do this is to create a training...
7 Ways to Take Your Content to New Depths with Periscope
Posted By: DigitalLagos News Staff
443 Views
Tags: content marketing, digital marketing
If you’ve been on any social network lately, you’ve probably heard — or seen — a lot about Periscope. Purchased...
African startups now mean business – a DEMO Africa post mortem
DEMO Africa 2015 is the second edition of the continental event that would be held in Nigeria. Coincidentally, it’s also...
Are your marketing videos attracting customers or driving them away?
Posted By: DigitalLagos News Staff
793 Views
Tags: digital marketing, Video Marketing
Everyone loves videos. Firstly, for the most convenient way of obtaining information, and secondly, for the stunning effect and appealing...
Artificial Intelligence: The Biggest Revolution in Digital Marketing
Artificial intelligence, as the name suggests, is the ability of machines to think, analyze, and respond like humans or, in...
Augmented Reality the Future of Digital Marketing
Posted By: DigitalLagos News Staff
756 Views
Tags: digital marketing, Video Marketing
Augment reality is quickly becoming the hottest trend in digital marketing, as it offers companies a unique way to connect...
Build Better Engagement with your Online Video Marketing
Posted By: DigitalLagos News Staff
480 Views
Tags: digital marketing, Video Marketing
Whether you want to share a new product or service with your audience, news about an exciting event, or a...
Content Marketing – Small Team, Big Potential
Having a good content marketing strategy is a great way to gain exposure and more traffic to your website. If...
Digital Marketing to Millennials: 5 Top Tips
Posted By: DigitalLagos News Staff
864 Views
Tags: digital marketing, Marketing Strategy
Millennials. The world is fascinated by them; evident by news coverage, political campaigns, the number of times you hear that...
Digital music distribution: Saviour or death knell to Nigerian …
The music industry in Nigeria has been a consistent growth and success story so far. The industry, through creative individuals,...
Digital Trends- The art of communication in the 21st century — it’s not your Grandma’s Scene
Posted By: DigitalLagos News Staff
800 Views
Tags: communication tool kit, digital marketing
Show, don’t tell, seems to be establishing itself as the fastest-growing method of communication among millennials. With the monopoly that...
First Konga affiliate millionaire emerges
Paschal Okafor, the owner of Naija Tech Guide website, has emerged the first millionaire from Konga.com’s affiliate marketing programme. Okafor’s...
Free Online Marketing | Top 8 Small Business Marketing Tips
Free Online Marketing | In today’s economy, you need all the help you can get to make sure your company...
Get ready for Tech+ Conference in Lagos
Yes you are reading this pretty right. MTN, Africa’s leading cellular telecommunications company is going to power this pioneering event...
Google 1/0 2016 : Latest Technology – Our Pick
At Google’s recent I/O 2016 event where they unveil some of their latest technology and software endeavors, they stunned the...
Google I/O 2014 Aftermath: Android L Update
Google I/O had always been filled with surprises and inspiring new innovations with the glimpse to the future technology. Like...
HashtagsExplained
We’ve mentioned hashtags before, emphasising how valuable they can be, whether it’s to help increase the reach of your tweet,...
How ‘Internet of Things’ can boost businesses
Posted By: DigitalLagos News Staff
506 Views
Tags: APP for mall business, digital marketing
The power of internet was conceived in its early days and is turning out to be true. From the start...
How Brands Can Adapt to the New Instagram Algorithm?
On March 15, photo-sharing service Instagram announced that it will be changing its current display system. Instead of the reverse...
How Does Your Target Audience Watch Online Video Content
Posted By: DigitalLagos News Staff
621 Views
Tags: digital marketing, Video Marketing
Boosting your brand reach and presenting your products and services to potential customers through the use of online content marketing....
How to Advertise a Facebook Community Using Video
Facebook is the most visited social network in the world, while the video is considered the best type of advertising...
How to Brand Your Business Using Social Media
We live in a world of intense competition and it’s vital to maintain a unique identity and brand online. You...
How to Build Your Email List With Video Marketing?
Posted By: DigitalLagos News Staff
495 Views
Tags: digital marketing, Video Marketing
Email marketing is an effective and cost effective way of communicating your brand message and driving online sales. If you...
How to Create a Digital Marketing Strategy for Your Business
Posted By: DigitalLagos News Staff
709 Views
Tags: digital marketing, social media marketing
In a competitive world, it’s important to get the word about your brand and products out there by every means...
How to get Started with Social Media Marketing for Your Small Business
Posted By: DigitalLagos News Staff
404 Views
Tags: digital marketing, social media marketing
Getting started with social media marketing for your small business can seem like an overwhelming task at first but it...
How to Market your Businesses – Without spending a lot on it!
In doubt how to market your business when you are already running short of funds. To market you DON’T NEED...
How to Nurture Your Digital Marketing Strategy With Visual Content
Posted By: DigitalLagos News Staff
799 Views
Tags: content strategy, digital marketing
Visual content has gained dramatic popularity over the past few years. Videos, photos, and infographics have become essential components of...
How to Prepare Your Client for Changes in Social Media
A friend asked me yesterday at a dinner party, “What do you do for business today?” When I looked surprised...
How to Promote YouTube Vlog From Scratch
Posted By: DigitalLagos News Staff
602 Views
Tags: content marketing, digital marketing
YouTube is one of the most competitive platforms for bloggers and one of the most effective online video marketing tools....
How to Use Content Marketing Apps to Boost Your Website Traffic
Posted By: DigitalLagos News Staff
795 Views
Tags: content marketing, digital marketing, social media marketing
Content marketing has grown drastically over the last few years. Businesses are embracing it as a way to communicate with...
How to Use Facebook for Business
With social media pretty much the centre of the universe right now, you can be forgiven for thinking that a...
How to Use Keywords Throughout Your Marketing Strategy
How do you use keywords? If you’re only using them to optimize your website for search, then you’re missing out...
How trendsetters are impacting social media marketing in Lagos
Few years go if you go on Twitter and check Nigeria trends, you will be able to have an idea...
Immersive Content in 2015: The Hololens and More!
Posted By: DigitalLagos News Staff
532 Views
Tags: APP for mall business, digital marketing
In this series of articles we will look at the emerging trends to look out for in 2015, so that...
Improve your Video Marketing Campaign Using Instagram’s IGTV Feature
Posted By: DigitalLagos News Staff
516 Views
Tags: digital marketing, Video Marketing
We remember Instagram with minimal functionality when you could publish photos and flip through the news feed. Now the platform...
iOS 9 : 10 Key features
Posted By: DigitalLagos News Staff
830 Views
Tags: APP for mall business, digital marketing
WWDC ’15 took place this month at its customary location in California, United States. The colossal event was attended...
Lagos’s Top 10 Digital Marketing Agencies
Posted By: DigitalLagos News Staff
511 Views
Tags: digital marketing, Video Marketing
The city of Lagos will take serious undoing before it loses its prime position as Nigeria’s commercial hub. While enjoying...
Logistics: Critical factor to driving e-commerce in Sub-Saharan ..
Since the discovery of the internet and subsequently, the World Wide Web, activities related to buying and selling using the...
Make Viral Videos & Keep People Talking About Your Video
Posted By: DigitalLagos News Staff
776 Views
Tags: digital marketing, Video Marketing
In today’s digitally-driven society, there’s certainly no shortage of videos to watch when you want to pass the time, have...
Microsoft gears-up mobile devices
Posted By: DigitalLagos News Staff
771 Views
Tags: APP for mall business, digital marketing
Microsoft Devices Group, Nigeria has unveiled a wide range of colourful and portable mobile communication accessories. tagged gears, the accessories...
Most Common YouTube Mistakes that Bloggers Make
Posted By: DigitalLagos News Staff
805 Views
Tags: digital marketing, Video Marketing
The way to create a successful channel is very rarely direct. A more familiar picture is a series of falls...
My Top 5 Startups at DEMO Africa 2015
Posted By: DigitalLagos News Staff
793 Views
Tags: Demo Africa, digital marketing, startups
Even though this year’s edition of Africa’s largest startup event DEMO Africa has come and gone, memories of the impressive...
Navigation Menu Design: Latest you should be Aware of
Posted By: DigitalLagos News Staff
709 Views
Tags: APP for mall business, digital marketing
Navigation menu is a key element for any website. All design tricks and visual manipulations will be useless if a...
Nigeria outshines everyone in 2015 Technovation Challenge
Posted By: DigitalLagos News Staff
830 Views
Tags: APP for mall business, digital marketing
The Technovation 2015 marked its genesis in San Francisco, United States and Nigeria outclassed at the event leaving behind participants...
Nigeria’s digital switch-over: Imperatives, challenges …
Posted By: DigitalLagos News Staff
509 Views
Tags: digital marketing, Nigeria’s digital switch-over
The global community in response to the ravaging influence of technological innovations in communication is switching over to digital broadcasting....
Nigerian develops 2 new social media platforms.
Posted By: DigitalLagos News Staff
760 Views
Tags: digital marketing, social media
This week Digitallagos brings the attention of its readers to Emmanuel Gabriel, the young man who has brought laurels to...
No quick fix to logistics challenges in e-commerce- Afaedor
Raphael Afaedor is one of the pioneers of e-commerce in Nigeria. He co-founded Nigeria’s first online retailer, jumia.com. At the...
Stakeholders at loggerheads over Lekki deep seaport project
The government of Lagos state and other stakeholders in the multi-billion naira Lekki deep seaport are disagreeing over the ownership...
Tech to Expect 2015: The Sharing Economy
In this article, we look at the rise of the Sharing Economy. Essentially, this is where users of a service...
The Competitive Tech Based Marketing; Why We Need IT Skills Now
Just yesterday we learnt Nigeria ranked top in Africa. This was based on a study by the Alliance for Affordable...
Top #5 Digital Marketing Stats for Your 2018 Strategy
Posted By: DigitalLagos News Staff
1041 Views
Tags: digital marketing, Marketing Strategy
Digital Marketing Highlights from the Merkle Q4 Digital Marketing Report That Every Digital Marketer Needs to Know to learn about...
Top 4 Tips to Increase Traffic on Your Blog/Website
Posted By: DigitalLagos News Staff
472 Views
Tags: APP for mall business, digital marketing
Anyone who creates a Blog/Website is always wondering on how to increase the Traffic and Clicks. No matter whether you...
Top Social Media Platforms- Which One is the Best for Your Videos?
Posted By: DigitalLagos News Staff
669 Views
Tags: digital marketing, Video Marketing
The rise of video marketing is evident, and the trend isn’t showing any signs of slowing down. It’s a good...
Top Tips to Better Marketing in 2017 you need to know about
Can you believe it? It is actually 2017. Three years off the big futuristic 2020. While you are recovering from...
Video Highlights from SMW14 February events
As they let the excitement build for September, we though we share with you all the amazing components of February....
What We Can Learn From Viral Video Marketing Successes
Posted By: DigitalLagos News Staff
757 Views
Tags: digital marketing, Video Marketing
Ever wondered how your rivals are always outdoing you when it comes to generating more hits, views and sharing on...
When Someone is Mad at You Online: What to Do when someone is using social media
It happens to business owners all around the world; somehow, somewhere, someone will have something to say about your business...
WHY DISRUPTIVE ADVERTISING CAMPAIGNS ARE TRENDING
Posted By: DigitalLagos News Staff
862 Views
Tags: Advertising, digital marketing
Recent trends suggest that disruptive advertising campaigns are now becoming the new normal in the advertising industry globally. The case...
Why Marketing Analytics Are As Critical As Web Analytics
Posted By: DigitalLagos News Staff
554 Views
Tags: digital marketing, Marketing Strategy
Many people understand that in order to be successful in today’s digital climate they must include digital analytics in measuring...
Why Nigeria will lose out on internet business
Posted By: DigitalLagos News Staff
527 Views
Tags: APP for mall business, digital marketing
Sometimes in December, 2012, Nigeria’s Minister of Communication Technology, Omobola Johnson, announced that the government would launch an ICT Innovation...
Why You Need Mobile Applications For Your Business
Posted By: DigitalLagos News Staff
607 Views
Tags: APP for mall business, digital marketing
During the past few years, mobile phones have experienced a great transformation – from being a device for telephone conversations...