Creating a great video for your business is only half of the battle when it comes to online marketing. Getting your video ranked in the search engines is the other half (and the most important half). If you want your video to be visible by your prospects, you need to know how to target the right audience. Getting in front of your audience requires you to use the right keywords and know a little bit about Search Engine Optimization.
Here are some things you need to do in order to help get your video ranked in the search engines.
Your video needs to be full of relevant and great quality content in order to get prospects to share, like and take action on what you have to say in your video. You should try to make sure the production quality is appealing and that the content is interesting and very beneficial to your viewers.
If your video isn’t of good quality, it will not get ranked in the search engines. You don’t need to invest a lot into making a great quality video, you just need to be smart about it.
Titles and Keywords
Your title should contain at least one of your keywords and it should also be catchy and engaging.
Before you begin creating your video, you need to know what keywords you should be using first so that you can be found in the search results. Some great keywords and topics to use are: how to videos, reviews, tutorials and anything else that would benefit or entertain your viewers. In order to find great keywords, use the Google Keyword Planner tool for guidance.
You should also place your keywords in your tags section, your video file name and in the description box. Do not leave the description box blank as this is a very important space to fill out with some key information such as: your link, keywords, a great descriptive paragraph about the video and a call to action at the end.
Uploading and Sharing Your Video
YouTube may be the largest video site, but it isn’t the only video source around. You should also upload your video to some other top video sites such as Vimeo, DailyMotion and Metacafe. Uploading your videos to multiple video sites will also help you gain more high page authority backlinks. Getting backlinks from great sites will help your video get ranked better in the search engines.
Sharing your video is key to getting ranked in the search engines as the more views you have, the better your video will be ranked. Here are some ways you can share your video.
Copy the link and embed your videos into your blog posts, signatures, social media updates, email follow up campaigns and mention your video on forum and Q & A sites.
Call to Action
At the end of your video, you should include a call to action step. You should invite the viewer to like, share and subscribe to your video. If they share the video, you will have a great chance of getting more views and likes from a wider audience and getting found in the search results.
Tags: content marketing, Video Marketing