Everyone loves videos. Firstly, for the most convenient way of obtaining information, and secondly, for the stunning effect and appealing to the feelings. However, do you agree with the fact that you cannot cause the same emotions using text or images? Nevertheless, too many videos fail and do not bring the desired result. And this post has an explanation for this. After figuring it out, your marketing videos will surely bring you popularity and success among your target audience. Let’s start!
Technology is Not the Problem. So What Is?
You know that the camera does not create a masterpiece video. It does not turn an ordinary man into an ingenious cameraman. Over the past few years, video technology was developing with lightning speed. And everyone can buy a decent camera at an affordable price today. Thus, the problem of brilliant and effective video marketing is not in technology. Then where?
Of course, content is the problem. You can shoot the highest quality video content with a brilliant image and sound, which at the same time will not make sense. Why waste time and money on making a dummy? Pay proper attention to the content and then you definitely will succeed. Watch your video critically. It must clearly convey the main idea, contain enough constructive information, links, brand names, CTA, proper SEO, and so on and on.
Clear and Engaging Content First. Creativity Second
We will give you three essential criteria for a successful video right now.
Respect the time of your customers so that they appreciate you. Do not create a video longer than 3 minutes. In the modern world, time is very expensive and everyone is afraid to spend it in vain. If your customers realize they are watching the long and boring video, they will close it immediately. Thus, you can lose not only the opportunity to attract new customers but also confidence from the former ones.
2. Clear message
- who you are;
- what you do;
- why or for whom.
If we are talking about the first online marketing video, clear positioning is much more important than creativity. Do not make customers guess who you are and why you are here. The lack of clear information means that you lose the interest of the entire audience.
Here is the perfect formula for the clear content of your video:
Company X makes the product Y for the audience Z.
So, when the rational part of your video is ready, it’s time to work on the emotional one. Think about how the customer should feel after buying your product, which of customers’ problems you can solve, how you can help them, what they need or what they feel without your product. Determine this feeling. Fill each element of the video (music, colors, voice, and every word) with this feeling.
Keep this note throughout the social media marketing campaign. And your customers will trust you.
A Successful First Video Leaves People Wanting More!
Remember how you met your beloved or best friend. You were reserved and slightly shy at the first meeting, right? But now you feel liberated and confident next to him or her.
Be the same on the first video dating with your target audience. Just tell them about yourself and create a pleasant impression. It would be enough. You can create more impressive and flashy video later, however, it is not suitable for the first meeting. It will only frighten and alienate buyers. And remember: you never get a second chance to make a first impression.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Innovation is saying no to 1,000 things.” – Steve Jobs
Still have questions? Do not hesitate to contact digitallagos.tv