Going live, or “livestreaming”, is a fast-growing trend in video marketing — which is exactly why you should do it if you haven’t explored its potential just yet. While it may seem complicated for some, it’s really a fun and easy way to increase your audience and followers. Users are often intrigued and excited by companies that think out of the box and experiment with new forms of content.
What You Can Do on Live Video
There are tons of things you can do to get audiences to watch your livestream. You can hit the streets and ask passersby to give your product a try, or hold a live public product demonstration. It is also common to see brands using live video in letting their loyal customers share testimonials on how well a certain product worked out for them.
Live videos are also a great way to feature a celebrity who serves as an ambassador for your brand, or to feature an exclusive behind-the-scenes tour of your company. You can conduct interactive lectures or webinars, or livestream an important event to make your audience feel like they’re personally there. The great thing about live streaming is that it’s very experimental and easy to play around with, allowing you to be more creative and less restricted in whatever content you want to put out.
Focusing on Audience Engagement
With live streaming, there’s no longer a need to spend thousands of dollars in production costs and hours of planning. Good live streaming comes from spontaneity, which is absolutely priceless. They key to successful livestreaming, however, is audience engagement.
During livestreams, openly engage and interact with your audience. Encourage them to ask questions or raise points for discussion in the comments and encourage them to ask any questions they may have. Engaging with your audience not only keeps them interested, but also lets you keep them as loyal followers. When you interact with your viewers, you build a personal relationship with them. This pushes them to keep coming back for more of your live streams.
The Next Step
Not many brands understand that going live works simply because people are more inclined towards authentic content. It shows people that you are more than just a brand hungry for profit; rather, you’re a company that cares about its customers and loves engaging with them. This is what will ultimately set you apart from other brands.
Once you decide to try it out, make the decision to go all-in as well. Set a day and time to livestream every week to give your viewers something to look forward to. Streaming regularly will keep you alive in the public consciousness. Going too long in between streams makes you prone to being forgotten. You definitely don’t want to lose viewers to the thousands of livestreamers found on the Internet nowadays.
Also, after each live stream, upload your stream to a video hosting platform such as YouTube or Vimeo. This allows viewers who may have missed the livestream or new followers to catch up on what they’ve missed.
Without a doubt, livestreaming is a recommendable practice for up and coming brands as it’s an easy and cost-efficient way to increase your viewership and exposure. Users on the platform may even discover you first through your livestreams, which is definitely a win-win for everybody.
Tags: digitalmarketing, Video Marketing
