With a community of over 400 million active accounts sharing content daily, Instagram is a go-to source of visual content, inspiring users to view products and take action – which makes it a great resource for advertising with images and video marketing campaigns. And just like with any other form of advertising, there are certain things you should do in order to maximize your results. Here are a few things you should know about Instagram video advertising.
# 1 – Make your ad look less like an ad
Instagram is without a doubt, a visual platform. Having ads that don’t look like ads will increase views and engagement. The audience is a lot more likely to stop and check out the content, if it looks like the image or video is something that a friend would post, instead of an actual ad. How can you do that?
Keep text to a minimum
When your video marketing campaign shows up on Instagram, it will be muted. Although some text might be needed, do keep it to a minimum. Ads with little to no text are more effective, which is one of the reasons why Facebook only allows a small percentage of text on ads. Use the right colors and designs to stand out and increase brand awareness.
Incorporate people into your video
Images that contain faces, get more likes than other types of content, and the same applies to videos. “Faces are powerful channels of non-verbal communication. We constantly monitor them for a variety of contexts, including attractiveness, emotions and identity.” – Saeideh Bakhshi, Georgia Tech College of Computing
# 2 – Focus on a specific goal
With social media video marketing campaigns, you have a very limited amount of time to grab the audience’s attention; in fact, the first few seconds of an Instagram video ad are crucial to keep the viewer from scrolling past it. Create your video marketing campaign with your audience and brand in mind, and make every second count.
# 3 – Use the right dimensions
Videos that fill the whole screen look more professional, keep the audience engaged, and it speaks volumes in terms of quality. Instagram’s specs are 1080×1080 for traditional videos and 1080×1920 for Stories.
# 4 – Add a strong Call to Action
Keep your call to action clear and simple. Instead of sending the audience to your bio to click the link, add a button with a call to action to your ad. It’s all about convenience!
# 5 – Optimize your landing page
As we can see, the general audience likes convenience, and there is nothing worse than leading them to a landing page not optimized for mobile use; after all, that is where your Instagram video views will come from. That is one of the fastest ways to lose the audience. Make the landing page efficient and effective, and always test all links and buttons to ensure it is all functioning.
These simple and effective tips will take your video marketing campaigns to the next level by increasing engagement and converting clicks into customers.
Learn about creating video marketing campaigns, social media video ads, and more at DigitalLagos.