Seasoned marketers understand that audiences respond better to visual media than they do to text. A photo, an infographic or a video will have more impact on the prospective customer compared to any other medium. We just find visual medium much more appealing but that doesn’t mean every video you publish is going to be a hit. You need some skills to make the most of online video marketing.
The world of online video marketing is highly competitive and the attention span of an online audience is very limited. Naturally, your strategy and content needs to be excellent in order to get their attention. Here are some tips you can use to stay ahead of the competition in 2016. Learn about the best online video marketing tips.
Best Online Video Marketing Tips Everyone you need to know
1 – Create an Interactive Video
Traditional videos lead to passive participation. The content has to be great to keep the audience engaged. It’s not uncommon for the audience to lose interest halfway through the video or simply become distracted by other things. For years, marketers looked for ways to engage the audience and keep them interested in the video throughout its duration. Interactive videos are a great way to do that. They make the audience curious and allow them to control the direction of the video. It’s a good idea to include them in your strategy.
2 – Use Social Media for Online Video Marketing
Video is very popular on social media. According to research, about 50% of the people on Facebook would watch a video every time they log in. You should take advantage of this and post videos with great content. Social media is a powerful tool and great videos often become viral. This is an ideal platform for posting content with a social message or something that’s humorous. They attract attention quickly and promote your brand.
3 – Consider Virtual Reality
Yes, that’s a thing now. With Google Cardboard and devices like Oculus Rift, virtual reality is growing in popularity. It also opens a new avenue in online video marketing. You can help customers experience the product with as much realism as possible. For example, if you’re a travel agency that regularly conducts tours to Hawaii, you can create a virtual reality video, offer people a close experience of Waikiki or Diamond Head. VR is an important online video marketing tip.
They can explore all popular tourist destinations in VR, which will motivate them to make a purchase. Virtual reality has a lot of potential if you utilize it correctly. Yes, it might seem that it’s a bit early in the game but if you want to stay ahead of the competition, you might want to invest in VR today.
4 – Focus on the Message
You don’t always need to create content about the products. In fact, such videos command the least amount of viewership. If you want to promote a brand, it’s best to create something that would be of value to the audience. As mentioned earlier, videos that have a social message or humour are very popular. You can also create how-to videos that would help your audience and teach them something new.
These four tips will help you create a successful online video marketing campaign in 2016. All you need is a little creativity to get audience attention.