Businesses small and large are using your video marketing as one of their medium to reach customers. Video tells a lot in a short time, offering a superior marketing tool for those who know how to wield it (and a great tool for shooting yourself in the foot for those who don’t)

Businesses can use their gadgets and download tools to help them create their videos. But it is still important that you apply the right strategy for your video marketing activities to capitalize and extend your reach. Here are 4 tips to help you with your video marketing.

Best Tips to Help with Your Video Marketing

Use Relevant Keywords

When creating your videos, you need to focus on the keywords you are targeting. To optimize your videos, include the keywords in your video titles, descriptions, tags, and transcripts. You should then capitalize on your opportunities of generating traffic from the search engines for relevant searches done by users. You can also target specific search phrases and not just words.

At the end of your video, create a call to action slide. This is one mistake that most marketers’ commit; they usually forgot to add a call to action slide. Customers may enjoy watching your video, but if they have no idea what to do next, your hard work will be wasted. The call to action can also turn into valuable conversions for your brand. You can also ask a question at the end of the video to start a conversation among your viewers.

Share Your Videos

youtube-1007076_960_720Sharing your videos on your social media networks is an inexpensive way to promote your website. It is also the best way to keep your present and new customers chatting about your business. If you don’t have any followers just yet, you can ask your friends, relatives, and even your neighbors to share your videos. Through this method of sharing, you can reach more customers without spending a lot of money. Some of the popular social media sites where you can promote your videos are Facebook, YouTube, Google+, Twitter, and Pinterest. When used properly, these sites will help drive customers to your business. Make the most of your video marketing.

You can also promote your videos through using an email subscriber list. Each time you post new videos on your YouTube channel, your subscribers will be notified by email. Your subscribers become your fan base and will help you promote your videos via social sharing. You need to grow your subscriber list as your subscribers watch twice as many videos than other viewers.

Add Your Videos to your Website

Getting your visitors visit your website again is important to your video marketing success. Adding videos to your website and creating a blog about them is a creative way to get noticed and have an edge over your competitors. Videos provide lots of benefits to your website and company. One is that you can easily deliver your message using this medium. This does not mean that you should replace written content altogether, but it can help to send and strengthen your message.

SEO (Search Engine Optimization)

Focus on SEO strategies to get your video ranked in the search engines. Your video title can attract powerful traffic. One reason is that it can get viewer’s attention easily. If you use the right keywords in your title, your video will show up in the search engines when people search for your topic. It is best to include your URL in your video. You can get better exposure once you have this in your video. If you embed your video in your own website, it will increase the time spent by your visitors on your website and it will help grow your audience. SEO is an important part of your video marketing.


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DigitalLagos News Staff
Web video production company. Working as filmmakers, editors/post-production and creative consultants.




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