We’ve already written that short videos are one of the most important trends of digital marketing in 2018. According to statistics, the most viewed brand videos are on average 31-60 seconds long. And it’s not surprising. After all, video content attracts the attention of the audience, promotes the brand and increases sales. Let’s talk about 10 ways to use short video on social media, which will allow you to achieve new results in your web video production.

#1. Create How-To Videos

How-to videos are always top-notch content. Stats show that searches of “how to” videos on YouTube are growing 70% year on year! Imagine that you can learn something in 2 minutes without making any effort. Cool? Your audience will also appreciate it.

Watch this video and learn how to create great video tutorials:

#2. Show Your Strengths

Another way to demonstrate your expertise is to show your strengths in your niche. We all know that video is the most effective type of content that can convince visitors and inspire them with the right emotions in a matter of seconds.

#3. Demonstrate the Product or Service

This is the first thing that comes to mind for those who sell a particular product or offer a service. Of course, it is important to talk about the product. However, you also need to stand out and be remembered by your viewer. Try to find a non-standard approach to the presentation to get around competitors.

A great example of a demonstration video created by Apple:

#4. Give Useful Tips

This method is something between the how-to video and the demonstration of the product. Users are often difficult to make the right choice when it comes to buying. Help them, and they will be grateful to you. Your audience will remember you, your video, your brand, and your business. This, in turn, will certainly affect the overall success of your online marketing strategy.

#5. Announce Events

Any business is associated with certain events. The start of sales, discounts, a contest, and so on. Each event can be covered with a short video. Why? Because video is one of the most personal formats of content. With its help, you suggest the viewer attend your event personally.

#6. Introduce Your Team

Short videos on social media can be an effective way to get to know your target audience and your team. It is always important to convey your values! Tell why you are better than your competitors are.

Great example of the effective team presentation:

#7. Share Reviews

Corporate video film makers are sure that feedback is one of the most important tools for marketing strategy. After all, the best way to arouse the trust of potential buyers is to show your favor to the target audience. With a short video, you can create a customer review or your own story about the work done.

Check this informative (and short) video review:

#8. Give Emotions

One of the tasks of video content is to increase the audience’s loyalty to your brand. For this, you must not only teach and sell but please and inspire. When you turn to emotions in your short video, you sell values. This helps build a unique relationship with the audience and turn customers into true fans.

#9. Create an Intrigue

The feeling of intrigue is one of many feelings that can be caused by the use of high-quality video marketing. We all watch announcements for the upcoming film premieres. You can also create something like an announcement opening the curtain but not revealing all the details about the main subject of your video. Thus, you will be able to place your target audience to yourself.

#10. Talk About Everything

Even if you do not have a product, an event, or a team, you still can shot short-form videos for social media without video marketing agency. Share valuable thoughts on the desired topic or tell the news. Simply put, just be in the newsfeed and be useful.

Summing Up

Competent online entrepreneurs have long been using video content to strengthen their online marketing strategy. Catch the wave! Use not even one or two but all ten ways to create a cool short-form video content and you will see how effective your online video marketing can be.

Still have questions? Contact Digitallagos.tv!


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DigitalLagos News Staff
Web video production company. Working as filmmakers, editors/post-production and creative consultants.




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