Digital marketing is experiencing a noticeable shift in 2019. There was once a time when visual search and artificial intelligence were not that important, but now you need them more than ever.

This is a high-tech internet connected era where digital marketing trends and strategies are changing each day. As a business, you need to stay on the top of the game since whatever was working for you last year might not be fruitful this year & know more the marketing trends.

How do you stay on top of your competitors this year?

Conversion optimization

When you compare the cost of advertising before, and today, you’ll realize it’s becoming expensive by the day. The best way you are going to put your services and products out there is by conversion optimization.

You need to optimize your landing page for conversions, and you don’t need to know the technical part of optimization because there are tools that can help you. It doesn’t matter if you are receiving traffic and need to squeeze them for more conversions or you want to get more revenue from your users and visitors using exit intent email collection there’s always a tool for you.

Creating personalized content

Most people visit the internet to search for solutions, and if you can’t offer them that, then you are not attracting traffic but chasing them away.

According to research done by Infosys 86% of consumers purchase goods and services based on personalization. A study conducted by Marketo showed that trigger emails performed three times better than batch and blast.

If you are not planning on retiring from online business soon, then you need to personalize every aspect of your content from blogs to emails.

Leverage funnels

Funnels existed way before blogging, social media, and digital content marketing. The traditional funnel methods were limited, and as a business, it was hard to interact and convince a consumers decision.

With the rising improvements in digital marketing, you have more options to monitor down sales, up sales, cross sales, lifetime value of customer and churn.

Omnichannel approach

At the beginning you could grow your business with one channel but today that doesn’t work anymore. It is necessary for you to have more than one channel to succeed in your industry. Don’t expect to reap much from Facebook alone. Subscribe to other channels such as LinkedIn, Instagram and Pinterest to expand your reach.

Now you need to use approaches such as

  • Growth hacking
  • SEO
  • Content marketing
  • Pay per click
  • Banner Ads
  • Social media

Video content

People love to engage through videos, and you can tell this from how a video receives high views than a written piece on Facebook, Instagram, and LinkedIn. People want to relate with whatever you are trying to sell them, and when you present it through a video, you get higher results.

Podcasting

More than 32% of podcast listeners have an annual income of $75,000+ and according to a statistic done by musicoomp.com podcast revenue has grown to $514 million this year compared to $402 million in 2018. These numbers are predicted to change in 2020 to $659 million.

Looking at the increasing revenue of podcast it is evident that it is a gold mine and utilizing it is more than beneficial.

Want to know more? Get in touch for a free consultation with one of our Digital Marketing experts & know more about Marketing Trends.


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DigitalLagos News Staff
Web video production company. Working as filmmakers, editors/post-production and creative consultants.




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