The rise of video marketing is evident, and the trend isn’t showing any signs of slowing down. It’s a good thing there are so many tools that one can use to create high-quality videos at a reasonable cost. But once your video is done, what’s next? You must know which is the best out of so many social media platforms for you.
Making good video content is one thing, but finding the right home for it is another. Let’s take a look at the most popular online platforms built for videos and see which of them would fit your needs the most.
Social Media Platforms you should know about
Facebook offers quite an extensive reach with its 1.65 billion monthly users. It also allows you to target specific audiences and filter out those who will not benefit from your content. By default, videos automatically play the moment a user scrolls past it, making it easier to grab the audience’s attention.
But Facebook has its drawbacks as well. Video quality is compromised, for instance. And considering the audience’s attention span, you also only have 10 seconds to grab a Facebook user’s attention; beyond that, they scroll past your content.
As for your budget, posting a Facebook video is absolutely free. But if you want to boost your video content, you can do so by shelling out a reasonable amount. This is surely going to prove one of the best social media platforms for you.
Over 50% of brands who use Instagram for video marketing admit that Instagram Stories has been beneficial for them. Add to that the fact that Instagram has over 500 million daily users, and you’ve got another tool that can potentially boost your reach.
Instagram is also among the social media platforms for your videos if you’re looking for a much younger audience. Knowing that this is a platform meant for visual content, you know that the crowds here already expect the kind of content you’re about to deliver, so there are less chances of being rejected as long as you are able to grab their attention right away.
If you’re hoping to deliver longer videos, Instagram is not for you. It has a 60-minute limit, which can be a challenge if you have much to say. Re-sharing content is also not possible. To overcome such issues, you can use other social media platforms.
YouTube is definitely the go-to when it comes to video content with users consuming more than 500 million hours of YouTube video each day. Uploading videos is also absolutely free. And if you are yet to invest on your own video creation software, YouTube also has its own video editor that is easy to use, albeit a little primitive when it comes to features.
The only downside to using YouTube as a platform is the fact that it is already flooded with similar content. This is why you’ll have to make sure you plan your approach well for you to stand out. This is one of the best social media platforms that you can use for video marketing.
YouTube may have a bigger number of users; but if you’re targeting a specific creative niche, Vimeo is the better option. Vimeo also gives you the advantage of not having to worry about ads playing before your own video plays. This is one common problem for YouTube users, especially when viewers start opting out of watching their video the moment a pre-roll ad is cued.
Vimeo is also known for producing high-quality videos, so you can expect content on Vimeo to be better curated.
While each of these social media platforms have their own pros and cons, you always have the option to utilize all of the above as you see fit. As long as you know your audience well, you’ll know which of these platforms would reach them more efficiently and would result to better numbers in the end.
Tags: digital marketing, Video Marketing
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