In today’s digital media climate, if you’re not already using video as a key component of your marketing strategy you are already behind. Therefore, it is high time that you try to get the maximum benefits of video marketing. Video is already considered one of the most valuable forms of content and it has been predicted that by 2020, video content will make up over 80% of all consumer web traffic.

That being said, it can be easy to get lost or become overwhelmed with the number of options you have when it comes to utilizing video content for your brand or business. Here are the 5 clever ideas for small business video marketing.

Ideas for a Small Business to get the Benefits of Video Marketing

Corporate Videos

While corporate videos are not something new, they have taken up a new role with the internet and today’s growing digital media environment. Corporate videos are a great way to bring a visual representation of your brand and share it with your staff, executives, investors, or future clientele. Use shots of your team at work, your office, building or workspace, or elements of the work that you do. To get the benefits of video marketing, carefully select graphics that align with your brand. This will add a nice visual touch to the corporate video.

A corporate marketing strategy understands that a video is an excellent opportunity to highlight the people and the values of the work environment. For example, Priority Payment Systems video is introduced with the CEO and then shows pictures of team members and the workplace as he continues to narrate. This type of video content works really well on professional audience platforms like LinkedIn.

Product Videos

What better way to give your future customers an idea of what your product is like than with video. One of the best ways to enjoy the benefits of video marketing for a product launch or release is to use a product video to get people excited about the new idea. It’s an excellent “show-and-tell” moment for your brand to bring your future customers one step closer to the physical product. According to a Wyzowl report, 84% of consumers purchased a product or service after watching the video.

With such a large potential for return on investment, not using a product video in your marketing strategy is a missed opportunity. In addition, you should use a product video on your website, like one for a new invention that can help your audience have a visual understanding of what the future product looks like before they order. You can skim through examples of product videos to see which style best applies to your product and your audience.

Testimonial and Review Videos

One of the best ways to advertise your business or brand is through word of mouth. When customers see videos of real product testers using and reviewing a product, or explaining a positive experience with a service, they are more likely to convert from leads into paying clients. A video of happy customers will lead to future customers. A third-party opinion will appear more objective to the audience. This can only happen if the testimonials and reviews are real, honest and authentic. Using testimonial and reviews should come at the tail-end of your video marketing strategy, when you’ve had enough people to fully experience your brand to give a positive and honest opinion.

Explainer or How-To Videos

You can easily achieve your goal of positioning yourself or the brand as a thought-leader or “go-to” resource. You just need to make explainer and how-to videos a part of your marketing strategy. These videos are easy to listen to and follow instructional videos that explain the services or how to use the product. Customers are more likely to purchase a product or service after they have watched a video learning about it. This way you will also be able to get the benefits of video marketing as much as you want.

How-To videos are highly searched on search engines like Google or even YouTube. You can find everything from how to fold a fitted sheet, how to cook pasta, or even how to escape quicksand on the internet. Hence, this type of video content will likely lead to high viewership, returning viewers, and video sharing on social platforms.

Animated Videos

All of the great technology is accessible through our smartphones and mobile devices. So, there is no excuse for your video content to be boring or visually unappealing. One way to create engaging video content is by using animated videos to tell your story. Moreover, captivating graphics and a unique voiceover can take your animated video content to the next level. You can start by implementing simple graphics into your video or hire a professional team to create a quality animated video that engages and excites your viewers. Google does a great job of explaining a fairly complex process into a simple visual using an animated explainer video.

There are many ways you can use video in your marketing strategy. Now, you have to remember a few things to increase video content available. It’s important to stay ahead of the competition and create unique video content that stands out. Have a diversified portfolio of video content across social platforms, on your website, and on platforms like YouTube and Vimeo. Therefore, increase your chances of being seen and heard.


DigitalLagos News Staff
Web video production company. Working as filmmakers, editors/post-production and creative consultants.

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