The recent years have seen a tremendous shift in the marketing landscape. With the emergence of new inbound marketing methodologies and the lead conversion techniques, businesses are now able to engage even more visitors and drive more sales. One such powerful technique that is quite in buzz these days is video marketing. While the idea of using videos for promoting the business is not new, today it has become more of a necessity than just need. You can make use of several social media trends. There is always a suitable marketing tool for you.

Today, it has become quite challenging for the marketers to survive in this competitive marketplace. Especially if you are not a well-established brand name yet, you need to be extra diligent in terms of promoting your products and services. Video marketing helps businesses differentiate themselves from their competitors. 3M Corporation in a PDF cites that our brain processes visuals 60,000 times faster than text. According to another finding by Forrester Research, it is 50 times easier to rank on first page of Google with a video. These research statistics give us enough reasons to prove that videos can be a powerful addition to content marketing strategy.

How to use Videos as a Powerful Marketing Tool for you

Well, if you also want to take advantage of this powerful technique, here are a few tips that will help you get started. Check them out:

  • Add an explainer video to your website to engage the audience:

As cited on MarketingSherpa, site visitors spend 100% more time on pages with videos on them. This means when it comes to audience engagement, nothing could beat an informative and well-crafted explainer video that provides value to the viewers. Using explainer videos, you can personally connect your brand with your audience and provide an exceptional user experience to them.

So for example, if you offer a service that can be best represented using a storyboard, go ahead. If you want to demonstrate your product in front of your clients, a video is a far more effective option than a textual presentation.

  • Embed videos to increase email click-through rates:

According to an internal study conducted by Implix, an email marketing leader, an introductory email that contains a video receives 96.38% higher click-through rates than non-video mails. For SMB marketers especially, getting attention from the email receivers is often challenging. Even if they open the email, they hardly bother to read it till the end. There is no denying the fact that videos are an amazing marketing tool for everyone and anyone.

By embedding a video, you increase the chances of your email being viewed and read till the end. Readers are likely to take more interest in what you are offering when they realize that your marketing strategy is up to date.

  • Use videos as an effective call-to-action:

Marketers can incorporate compelling CTAs (call-to-action) in their marketing videos to move their viewers to the next stage of the marketing funnel. After all, the objective behind any marketing campaign is to drive action from a user and videos can be an effective medium to achieve this. Moreover, the videos provide you the opportunity to incorporate several call-to-action which otherwise would be overwhelming in textual form.

For example, if you run a non-profit organization, you can take the help of videos to put forth your organization’s objectives and ask for both voluntary services and donations. You can emotionally connect your viewers with a heart-warming video and then politely ask them to do a favor through effective calls-to-action.

  • Create a positive impact with product demonstration video:

According to a research conducted by Axonn Media, 7 in 10 people had a positive perception towards the brand that offered interesting video content. When users see your product demonstration video, they realize that you are putting efforts to promote your products/services and that you move with the world. Reading a long text takes time and effort which nobody today wants to devote to unproductive tasks. Videos offer them a convenient way to get what they are looking for.

This positive impression makes users return to your site again and again for more stuff. So, videos are a perfect way to make your brand voice even more powerful and compelling.

  • Use videos to identify bottlenecks and improve your bottom line:

You might be using several analysis tools to evaluate the outcomes of your marketing campaign. The video is another tool that can help you figure out the bottlenecks. If you are having too low video viewers, you can analyze the user engagement using certain tools. You can fragment your video in sections to comprehend where the views are dropping. For example, You have a five-minute video and views are dropping off at the third minute. You can figure out where you are lagging and what you can do to improve.

These insights will help you restructure not only the video content. But you will be able to identify and improve other pages on your site too.

At the end, the best thing about this marketing technique is its affordability. Any business can take advantage of video marketing to build a strong creative impression in front of their customers. Even with a modest budget, they can improve their online visibility.


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DigitalLagos News Staff
Web video production company. Working as filmmakers, editors/post-production and creative consultants.




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